How it Works: Sway & Levels

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You’re probably asking, “what is MySway?” MySway is an innovative platform that scores and compares influencers based on performance and engagement using our proprietary algorithm. Influencers are then placed on a leaderboard amongst other influencers in the same topic. Influencers can reach five different levels to unlock rewards, and these levels are determined by an influencers following and engagement ratio with an addition of proprietary calculations that display the authenticity of influencers.

The levels are as follows:

Silver: 0-10,000 followers
Gold: 10,000 – 30,000 followers
Platinum: 30,000 – 75,000 followers
Diamond: 75,000 – 100,000 followers
Macro: 100,000 followers +

Marketing Made Easy

Social media platforms such as Instagram have become leaders in online marketing, especially for influencers. Our platform makes it incredibly easy for brands to connect with well-trusted micro-influencers. We collect data based on influencer performance and rank the influencers accordingly.

What is a Micro-Influencer?

A micro-Influencer is a term given to influencers who have a significant following but are not yet on the same scale as celebrities. Micro-influencers tend to have higher rates of engagement with their followers due to the relationship that these influencers have built with their following. Micro-influencers build communities, create conversation and have the power to shift brand perception which then leads to every marketer’s favorite acronym, ROI. MySway is free to use by visiting our website at or by downloading our app in the App Store!

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